networking can generate lucrative leads for your business and help you
to build long-term relationships with your clients.
- Show commitment.
Aim to develop a network of relationships for the long-term. This is a
continual process that requires regular contact with your network and
attendance of networking functions.
- Focus on giving not getting.
You need to show an interest in other’s needs rather than getting your
sales point across. Try to help others with referrals, introductions,
information and feedback. Rewards will come back naturally over time.
- Be a good listener. Learn to read between the lines, ask questions and give positive and constructive input.
- Become curious.
Find out more about someone’s business – you are more likely to be able
to help them and also uncover areas where they could help you. People
are always interested in people who are interested in them.
- Be rigorous with your follow up.
You need to follow up immediately. If you leave it for six months your
contact will have forgotten you. Even if you can’t see an immediate
benefit for you or your contact, you never know what’s around the
corner so keep in touch.
- Ask for help.
Make your needs clear, otherwise people don’t know what you’re looking
for. If you don’t ask you’ll never know whether or not someone can help
- Be able to brag.
Share your achievements so that you can show confidence in your
abilities, otherwise why should anyone else? Taking credit for your
achievements is not the same as boasting, so don’t be shy about
mentioning any awards, big contracts or other achievements.
- Be a consumer of knowledge.
By reading up on current affairs, particularly in your profession,
you’ll find it easier to hold your own in a conversation and maintain
someone else’s interest. Being able to comment on topics of
conversation will help inspire further confidence from others and raise
- Have the courage to speak to strangers. It expands your network of contacts.
- Be prepared. Make sure you know what you are going to say when you are presenting yourself and your business.
Published by Small Business - (22/1/04) http://www.smallbusiness.co.uk/channels/sales-and-marketing/news/20067/how-to-be-a-successful-networker.thtml
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